In an extraordinary fusion of culture, commerce, and community spirit, Come On Kerala 2025 unfolded in spectacular fashion at Expo Centre Sharjah from May 9 to 11, 2025. This seventh edition of the much-celebrated expo—organized by Gulf Madhyamam in collaboration with the Sharjah Chamber of Commerce and Industry (SCCI)—welcomed over 300 exhibitors and drew more than 275,000 visitors, marking a monumental success in the region’s event calendar.
Held under the patronage of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, the event served as a vibrant meeting ground for the Indian diaspora and Arab communities, particularly celebrating the enduring influence of Kerala’s heritage and business acumen in the UAE.
🎯 The Aim Behind the Celebration
At its core, Come On Kerala is more than an exhibition—it is a platform to:
- Promote cross-border business opportunities between India and the UAE
- Celebrate the cultural richness of Kerala through art, music, and food
- Strengthen community engagement by connecting families, youth, and professionals in a shared cultural narrative
These objectives align with broader efforts to deepen the economic and cultural partnership between the two nations while uplifting the Malayali diaspora in the Gulf.
📌 Highlights from Come On Kerala 2025
🔸 Business Beyond Borders
The expo hosted a high-profile Business Summit under the theme “UAE & India – A Strategic Synergy of Speed & Scale”, where policymakers and entrepreneurs discussed trade, technology, tourism, and investment avenues. The event encouraged cross-sector collaborations, with special focus on real estate, education, IT, healthcare, and sustainable energy.
🔸 Cultural Showcases That Stirred the Soul
The cultural segment dazzled visitors with live performances from iconic actors Mohanlal and Priya Mani, and traditional art forms like Kathakali, Theyam, and Mohiniyattam. The venue turned into a visual feast of Kerala’s vibrant traditions.
🔸 Culinary Extravaganza
The much-loved Indian Culinary Zone served authentic Kerala cuisine—from Malabar biryani to Karimeen pollichathu, creating an unforgettable sensory experience.
🏆 Recognitions and Awards
🥇 Indo-Arab Excellence Awards
Honored entrepreneurs and professionals from both Indian and Arab communities, celebrating innovation, women empowerment, and sustainable leadership.
🎓 Alumni Impact Award
Recognized the significant societal contributions of alumni from Kerala’s leading colleges now thriving in the UAE.
👨👩👧👦 Family-Centric Activities
The event featured programs to foster family engagement, including:
- Little Artist: Painting competitions for kids
- Chef Master: A culinary showdown celebrating cooking talent
- She Traveller: Honoring female adventurers who inspire
🤝 Bilateral Impact and Economic Value
With increasing trade ties and shared strategic interests, Come On Kerala has become a key contributor to enhancing UAE-India economic diplomacy. According to Abdul Aziz Al Shamsi, Assistant Director-General of SCCI, the event is “a bridge connecting Sharjah’s business sector to Indian excellence, especially from Kerala.”
🔮 Looking Ahead
As the 2025 edition wraps up, stakeholders are already eyeing future editions with ambitious plans to scale both the commercial impact and cultural immersion. With a legacy of six successful seasons behind it, Come On Kerala is more than an expo—it’s a movement.
